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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the World, Updated April 2024
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | sephora.com | 1 | 44,899,169 | 3.54 | 55.01% |
2 | fragrantica.com | 1 | 34,824,775 | 4.25 | 41.47% |
3 | qvc.com | 1 | 22,654,768 | 5.73 | 41.45% |
4 | ulta.com | 1 | 20,823,374 | 5.03 | 50.84% |
5 | ![]() | – | 17,636,728 | 4.3 | 53.65% |
6 | yesstyle.com | 2 | 14,195,187 | 6.85 | 42.97% |
7 | nykaa.com | 1 | 13,778,934 | 2.9 | 59.48% |
8 | makeup.com.ua | 1 | 10,789,863 | 4.49 | 49.79% |
9 | boticario.com.br | 2 | 10,089,180 | 3.03 | 57.91% |
10 | fragrantica.ru | 5 | 10,027,054 | 4.91 | 40.57% |
11 | suslusozluk.com | – | 9,712,911 | 2.91 | 35.58% |
12 | fragrancenet.com | 1 | 9,526,914 | 5.81 | 51.93% |
13 | 247mirror.com | 11 | 9,217,324 | 1.08 | 94.38% |
14 | purplle.com | 4 | 8,562,670 | 1.6 | 73.59% |
15 | lipscosme.com | 1 | 8,412,135 | 2.08 | 61.24% |
16 | fragrantica.es | 9 | 7,822,453 | 3.47 | 48.35% |
17 | planity.com | 3 | 7,597,756 | 1.6 | 75.5% |
18 | telva.com | 8 | 7,499,451 | 1.21 | 90.55% |
19 | primor.eu | 3 | 7,387,954 | 6.37 | 46.57% |
20 | goldapple.ru | 8 | 7,197,251 | 3.58 | 60.46% |
Key Insights on Top Beauty and Cosmetics Websites in the World in April 2024
As of April 2024, sephora.com is the most visited Beauty and Cosmetics website in the World, attracting 44.9M monthly visits. fragrantica.com follows with 34.82M visits, and qvc.com records 22.65M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.74, with yesstyle.com leading at 6.85 pages per visit.
The average bounce rate is 56.56%, with 247mirror.com having the highest at 94.38%.
And suslusozluk.com leads the way with the lowest bounce rate at 35.58%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.